Arhiva: 23rd CROMAR Congress, 2013
23rd CROMAR CONGRESS:
Marketing in a Dynamic Environment – Academic and Practical Insights
Lovran, October 24-26, 2013
Under the Patronage of:
Ministry of Science, Education and Sports of the Republic of Croatia
University of Rijeka Foundation
Editorial – Info PDF 
PAPERS
Marketing strategy
Marketing environment
Sustainable marketing
Marketing and tourism
E-marketing
Retail and brand management
Quality and customer loyalty
Consumer behaviour
Contemporary marketing practice
Marketing strategy
EXPORT PROMOTION POLICY IN CROATIA: EXPLORATORY FINDINGS AND DIRECTIONS FOR FURTHER RESEARCH
Radoslav Barišić, Dario Miočević, Antonia Burić
INTERDEPENDENCE BETWEEN CORPORATE STRATEGY AND INTEGRATED MARKETING COMMUNICATIONS IN CROATIAN COMPANIES
Ivana Bilić, Željko Mateljak
MARKETING IN SMALL FIRMS: THE CASE OF SLOVENIA
Mateja Bodlaj, Iča Rojšek
LEAN THINKING AS WAY OF IMPROVING EFFICIENCY OF CROATIAN SME’S
Aleksandar Erceg, Predrag Dotlić
(R)EVOLUTION OF MUSIC MARKETING
Marcel Meler, Miroslav Škoro
‘HIDE AND SEEK’ IN PRICING
Gábor Rekettye
| Na vrh |
Marketing environment
DYNAMICS OF INTERNAL AND EXTERNAL ENVIRONMENT AND ITS IMPACT ON MARKETING STRATEGY
Daša Dragnić
THE INCREASED IMPORTANCE OF MARKETING RESTRUCTURING IN TIMES OF CRISIS
Drago Dubrovski
DETERMINING IMPACT OF ENVIRONMENTAL AND SOCIAL SUSTAINABILITY ON MARKETING PERFORMANCE
Silvije Jerčinović, Krešimir Rajić
THE ROLE OF MARKETING COMMUNICATION IN ENVIRONMENTAL EU FUNDED PROJECTS IMPLEMENTED BY NONPROFIT ORGANIZATIONS
Jelena Kljaić Šebrek, Iva Valčić
THE ROLE OF FORMAL INSTITUTIONAL DISTANCE IN THE DEVELOPMENT OF RELATIONAL CAPITAL IN INTERNATIONAL BUSINESS RELATIONSHIPS
Dario Miočević, Ana Surać
BARRIERS OF INTERNAL COMMUNICATION
Neva Rukonić, Ivana First Komen
| Na vrh |
Sustainable marketing
ENVIRONMENTAL ATTITUDES OF TOURISTS
Bruno Grbac, Ana Težak Damijanić, Darko Saftić
UNDERSTANDING THE INFLUENCE OF STAKEHOLDERS AS A BASIS FOR THE ADOPTION OF GREEN MARKETING STRATEGY
Marija Ham
GENERATION Z: GENERATION OF GREEN CONSUMER VALUES
Selma Kadić-Maglajlić, Jasmina Dlačić, Milena Micevski
SUSTAINABLE MARKETING – A NECESSITY OR A HYPE?
Andrea Razum, Marija Tomašević Lišanin
BRAND MANAGEMENT OF PROTECTED AREAS – CASE STUDY: PLITVICE LAKES NATIONAL PARK
Vlatka Ružić
SUSTAINABILITY MARKETING IN CROATIA
Dubravka Sinčić Ćorić, Nenad Matić
| Na vrh |
Marketing and tourism
IMPLICATIONS OF ONLINE CONSUMER BEHAVIOUR ON THE RURAL TOURISM: CASE STUDY OF FAMILY FARM “ZLATNI LUG”
Berislav Andrlić, Hrvoje Budić, Ena Budimlić
EVALUATING THE IMAGE OF TOURIST DESTINATION: THE LOCAL RESIDENTS’ PERSPECTIVE
Lorena Bašan, Andrea Brnjac
DESTINATION MARKETING ACTIVITIES OF CULTURAL TOURISM
Lorena Bašan, Vedran Lepšić
MANAGEMENT OF TOURISM CONSUMPTION OF RELIGIOUS SOUVENIRS
Zdenko Cerović, Patricia Zanketić
EVALUATION OF TRAVEL AGENCIES’ SERVICES IN SLOVAKIA
Daniela Hrehová
GUESTS’ EXPECTATIONS MEASUREMENT IN THE CROATIAN RESTAURANT INDUSTRY
Suzana Marković, Sanja Raspor, Jelena Komšić
THE ROLE OF ONLINE SOCIAL NETWORKS IN PROMOTING SMALL AND FAMILY HOTELS IN CROATIA
Senka Zavišić, Goran Luburić
| Na vrh |
E-marketing
MOBILE RESPONSIVE WEB DESIGN IN CROATIAN HOTEL INDUSTRY
Antun Biloš, Ivan Ružić, Ivan Kelić
A MODEL OF HARMONIZING THE OPTIMAL E-MARKETING OF CROATIAN TOURISM PRODUCT WITH THE DEVELOPMENT OF INFORMATION AND COMMUNICATION TECHNOLOGIES
Branimir Dukić, Ivan Ružić, Stojanka Dukić
IMPORTANCE OF DMO WEBSITES IN TOURIST DESTINATION SELECTION
Dina Lončarić, Lorena Bašan, Maja Gligora Marković
UNDERSTANDING CUSTOMER RELATIONSHIP MANAGEMENT (CRM) IN LEADING CROATIAN COMPANIES
Miroslav Mandić, Tihomir Vranešević
INTERNET MARKETING COMMUNICATION STRATEGIES BEYOND WEBSITES – AN OVERVIEW OF DMOs IN EUROPE
Iva Slivar Tiganj
| Na vrh |
Retail and brand management
INTERNATIONALIZATION OF THE RETAIL DEVELOPMENT PROCESS IN BOSNIA AND HERZEGOVINA
Adi Alić, Rusmir Sendić
PERCEIVED VALUE OF PRIVATE LABELS DURING THE GROWTH STAGE OF THE PRODUCT LIFE CYCLE
Sandra Horvat, Tihomir Vranešević
RETAIL BRANDS IN THE PROCESSES OF RETAIL CONCENTRATION
Zdenko Segetlija, Davor Dujak
APPLICABILITY OF KELLER’S BRAND EQUITY MODEL IN THE B2B CHEMICAL MARKET
Dubravka Sinčić Ćorić, Domagoj Jelić
THE ROLE OF FUNCTIONAL FRUIT JUICE BRAND IN MAKING A PURCHASE DECISION
Željka Zavišić, Neven Šipić
| Na vrh |
Quality and customer loyalty
EXPLORING RELATIONSHIP BETWEEN BRAND EQUITY AND CUSTOMER LOYALTY ON PHARMACEUTICAL MARKET
Jasmina Dlačić, Elvedina Kežman
IMPACT OF QUALITY INCONSISTENCY ON BRAND LOYALTY
Martina Ferenčić, Ana Wölfling
THE EFFECT OF RECESSION ON B2B LOYALTY
Erzsébet Hetesi
INNOVATION BY DESIGN: BRINGING DESIGN INTO THE FOCUS OF SMEs
Sanja Rocco, Marina Hodak
DEVELOPMENT OF HIGHER EDUCATION SERVICE QUALITY – A LONGITUDINAL RESEARCH
Helena Štimac, Mirna Leko Šimić
| Na vrh |
Consumer behaviour
MOBILE PHONE USERS SEGMENTATION VIA LATENT CLASS ANALYSIS: A CASE OF YOUTH MARKET IN BOSNIA AND HERZEGOVINA
Emir Agić, Merima Činjarevic, Adi Alić
DO SUBLIMINAL MESSAGES HAVE ANY INFLUENCE ON CUSTOMER PERCEPTION?
Matea Ferenčić, Jasmina Dlačić
IMPACT OF CONSUMER PERCEPTION ON PRICE FAIRNESS
Bruno Grbac, Karlo Benas
THE PULSE OF THE IMPULSIVE BUYING BEHAVIOR: NEW STRATEGIC PERSPECTIVE
Lara Jelenc, Jasmina Dlačić, Ana Ančić
PARADOX OF CONSUMER CHOICE WHEN PURCHASING AUTOCHTONOUS FOOD PRODUCTS IN CROATIA
Boris Jurič, Dijana Vuković, Mirjana Bautović
CONSUMERS ATTITUDE ON CONSUMERISM AND MARKETING
Gabriella Vrban
IMPACT OF AMBIENT SCENT ON PERCEPTION OF PRODUCT VALUE
Maja Vujičić, Emina Kubura
| Na vrh |
Contemporary marketing practice
THE PROCESS OF CREATING COMMUNICATION MESSAGE IN ANTI DRUG CAMPAIGN
Darija Božac Marjanović
UNDERSTANDING STUDENTS’ VIEWS ON CREATIVITY – RESULTS OF A RESEARCH CONDUCTED WITH FIRST YEAR MARKETING STUDENTS AT BKF
Andrea Kunsági, Árpád Ferenc Papp-Váry, Gábor Rekettye jr.
OPPORTUNITIES AND CONSTRAINTS OF CROATIAN FEATURE FILM AS A COMMERCIAL PRODUCT
Ivan Maloča
THE POSSIBILITIES OF APPLICATION OF LIBRARY MARKETING IN CROATIAN PRACTICE
Anita Tufekčić
| Na vrh |
