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Arhiva: 22nd CROMAR Congress, 2011

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22nd CROMAR Congress:
MARKETING CHALLENGES IN NEW ECONOMY

 

Proceedings – Info PDF  1437074803_pdf

 

Juraj Dobrila University of Pula
Department of Economics and Tourism “Dr. Mijo Mirković”,
Pula (Croatia), October 6-8, 2011

 

 


 

SCIENTIFIC PAPERS

Mirjana Babić, Maja Babić
INTELLECTUAL CAPITAL – KEY FACTOR OF INCREASING THE COMPETITIVENESS OF NATIONAL ECONOMY

 

Mirjana Babić, Maja Babić
INTERNET – IMPORTANT FACTOR IN PROMOTION OF UTILITY COMPANIES

 

Dragan Benazić
MARKETING MANAGEMENT OF CONSULTING SERVICES AND CROATIAN CUSTOMERS BEHAVIOUR

 

Antun Biloš, Ivan Kelić
MARKETING ASPECTS OF SOCIAL NETWORKS

 

Zrinka Blažević, Nataša Drvenkar
THE LAST MINUTE ARRANGEMENT AS A PRICE STRATEGY OF THE CROATIAN TOURISM AT THE TIME OF RECESSION

 

Štefan Bojnec, Sergej Gričar
PRICE BEHAVIOUR IN HOSPITALITY INDUSTRY IN SLOVENIA DURING THE LAST DECADE

 

Štefan Bojnec, Drago Papler
ELECTRICITY MARKET LIBERALISATION FOR HOUSEHOLDS AND ITS MARKETING IMPLICATIONS: THE CASE OF SLOVENIA

 

Kristina Brščić, Klara Trošt, Nikola Kezić
THE ROLE OF HONEY EXHIBITION ON RURAL DEVELOPMENT: CASE OF ISTRIAN REGION (CROATIA)

 

Ana Čuić Tanković, Dražen Alerić
MUSIC INFLUENCE ON PRODUCT PERCEPTION IN ADVERTISING

 

Marija Čutura
THE INFLUENCE OF ETHNICITY ON CONSUMERS’ PURCHASE PATTERNS IN THE CONTEXT OF BOSNIA AND HERZEGOVINA

 

Jasmina Dlačić, Selma Kadić, Franko Vranić
ATTITUDES TOWARDS WINE CONSUMPTION: A COMPARATIVE STUDY OF TWO COUNTRIES

 

Branimir Dukić, Marcel Meler
DERIVING INFORMATION SUPERIORITY OF THE CROATIAN TOURISM PRODUCT IN VIRTUAL ENVIRONMENT FROM A GLOBAL CRM SYSTEM

 

Silvija Gerc
PROMOTION AS A FACTOR IN BRANDING OF NEWSPAPERS

 

Bruno Grbac, Ana Težak, Ninoslav Luk
PROFILING TOURISTS BASED ON HEALTHY-LIVING ATTITUDES

 

Bruno Grbac, Maja Vujičić
NEUROMARKETING – NEW APPROACH TO MARKETING ACTIVITIES

 

Iva Gregurec, Stjepan Dvorski, Damir Dobrinić
USE OF SOCIAL NETWORKING SITES FOR PUBLIC RELATIONS

 

Iva Gregurec, Tihomir Vranešević
USAGE OF VIRTUAL COMMUNITIES FOR COMPANIES’ COMMUNICATION WITH CUSTOMERS – A THEORETICAL REVIEW

 

Damir Grgić
CONCEPT OF A CORPORATE REPUTATION: DEFINITION AND MEASUREMENT

 

Marija Ham
ENVIRONMENTALLY ORIENTED MARKETING COMMUNICATIONS AS PART OF GREEN MARKETING STRATEGY

 

Jadranka Ivanković
CORPORATE SOCIAL RESPONSIBILITY (CSR) AND MARKETING PRACTICE IN THE CROATIAN FOOD COMPANIES

 

Petra Kolman, Ana Tkalac Verčič
CONSUMERS’ OPINIONS ON GENDER STEREOTYPING IN ADVERTISING

 

Mateja Kos Koklic, Domen Bajde, Barbara Culiberg, Irena Vida
THE ROLE OF SUBJECTIVE KNOWLEDGE AND PERCEIVED CONSEQUENCES IN SHAPING ATTITUDE AND INTENTION TOWARD DIGITAL PIRACY

 

Danijela Križman Pavlović, Erik Ružić
NEGOTIATION AS A BUSINESS PROCESS IN THE NEW ECONOMY: THEORETICAL MODEL OF NEGOTIATION APPLIED TO CORPORATE BANKING MARKET

 

Nir Kshetri
THE ORGANIZATIONAL ECONOMICS OF SOCIAL MEDIA

 

Mirna Leko Šimić, Helena Štimac
CORPORATE SOCIAL RESPONSIBILITY: CROATIAN CONTROVERSIES

 

Ivana Marasović, Biljana Crnjak-Karanović, Daša Dragnić
THE IMPACT OF CRISIS ON MARKETING STRATEGY COMPONENTS – AN OVERVIEW OF EMPIRICAL EVIDENCE

 

Željka Marčinko Trkulja
PERCEPTION OF INTERNET MARKETING ACTIVITIES AMONG STUDENT POPULATION IN CROATIA

 

Ariana Nefat
THE INTEGRATION OF MARKETING AND CORPORATE SOCIAL RESPONSIBILITY IN CROATIA

 

Ernes Oliva, Marko Paliaga, Darija Božac Marjanović
AGRICULTURAL PRODUCE OF ISTRIA USED IN REGIONAL BRANDING –
STRATEGIC CONCEPT

 

Marko Paliaga, Almin Fočo, Zlatko Barilović
RESEARCH OF POSSIBLE ROLE OF URBAN MARKETING IN ATTRACTING FOREIGN DIRECT INVESTMENT (FDI) IN CITIES OF BOSNIA AND HERZEGOVINA

 

Almir Peštek, Anđela Lalović
CHALLENGES OF ELECTRONIC CUSTOMER RELATIONSHIP MANAGEMENT (e-CRM) IN RENT-A-CAR SECTOR IN BOSNIA AND HERZEGOVINA

 

Aleksandra Pisnik Korda, Borut Milfelner
EMPIRICAL ASSESSMENT OF PERCEIVED SERVICE VALUE MODEL: A CASE OF RETAIL BANKING IN SLOVENIA

 

Dijana Plantić Tadić, Mateja Čop, Rino Medić
MARKETING EDUCATION AT HIGHER EDUCATION INSTITUTIONS IN CROATIA

 

Dijana Plantić Tadić, Jadranka Ivanković
PROCESS APPROACH TO MARKETING MANAGEMENT

 

Szabolcs Pronay, Erzsebet Hetesi
THE SPECIFIC APPEARANCE OF BRAND LOYALTY IN GENERATION Y CONSUMPTION

 

Matevž Rašković, Barbara Mörec, Maja Makovec Brenčič
MARKET ORIENTATION, BUSINESS INNOVATION AND HRM IN TOP SLOVENIAN EMPLOYERS

 

Mili Razović
SOCIAL NETWORK AND PROMOTION OF TOURIST DESTINATION

 

Sanja Rocco, Marina Hodak
DESIGN OF THE HOTEL TOURISM PRODUCT IN CROATIA – RESEARCH IN THE SME SECTOR

 

Zdenko Segetlija, Josip Mesarić, Davor Dujak
IMPORTANCE OF DISTRIBUTION CHANNELS – MARKETING CHANNELS – FOR NATIONAL ECONOMY

 

Neven Šerić, Mario Pepur, Stjepan Kalinić
IMAGE MANAGEMENT IN THE FUNCTION OF TARGET BRAND POSITIONING TOURISM DESTINATION

 

Dubravka Sičić Čorić, Nataša Kurnoga Živadinović, Marija Dropuljić
THE EFFECTS OF CAUSE AND DONATION SIZE OF CAUSE-RELATED MARKETING PROGRAM ON CONSUMERS’ INTENTION TO BUY

 

Deepali Sinha Khetriwal, Ivana First
ENABLING CLOSED RESOURCE LOOPS IN ELECTRONICS: UNDERSTANDING CONSUMER DISPOSAL BEHAVIOUR USING INSIGHTS FROM DIFFUSION MODELS

 

Iva Slivar, Danijela Križman Pavlović
INTERNET MARKETING COMMUNICATION OF TOURIST DESTINATIONS: REVIEW OF DMO WEBSITES IN EUROPE

 

José Luis Vázquez, Ana Lanero, Helena M. Alves, Pablo Gutiérrez, M. Purificación García
AN ANALYSIS OF THE REASONS ATTRIBUTED BY SPANISH UNDERGRADUATES TO CSR IN ORGANIZATIONS AND ITS IMPLICATIONS FOR CONSUMER BEHAVIOR

 

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PROFESSIONAL PAPERS

Ksenija Ćuković, Nataša Golik Klanec
THE EFFECTS OF A MEDIA MIX ON BUSINESS-TO-BUSINESS WEBSITES

 

Tomislav Klarin, Gabrijela Vidić, Božena Krce Miočić
INTERCULTURAL ASPECTS OF INTERNET ADVERTISING IN TOURISM

 

Drago Pupovac, Marija Baburić
MODERN APPROACH TO THE MARKETING CONCEPT OF NIKOLA TESLA MEMORIAL CENTER BUSINESS – SMILJAN

 

Gábor Rekettye, Árpád Papp-Váry
MARKETING WORKSHOP LAUNCHED AT BUDAPEST COLLEGE OF COMMUNICATION AND BUSINESS

 

Ines Skoko
MARKETING METRICS IN PRIVATE HEALTH CARE INSTITUTION, POLYCLINIC INTERMED

 

Nataša Urošević, Boris Bogunović, Slavenka Blašković Janko, Andreas Kancelar, Marina Bajlo, Ina Kihli
STRATEGIC MARKETING ANALYSIS OF CULTURAL TOURISM DESTINATION (CASE STUDY PULA)

 

Željka Zavišić, Senka Zavišić
SOCIAL NETWORK MARKETING

 

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